evolutionthroughvacation.com > Product + Brand Co-Creation
Most people use vacation to “vacate” their lives. Evolution Through Vacation challenges this notion and them some through their e-guide, website and burgeoning movement. “Inspiring Aliveness Through Travel” sums up their philosophy and, through fun and sometimes challenging experiments, their e-guide and overall viewpoint helps adventurers literally “find themselves on the road” near and far. Then, through its engaging model, e>v helps folks transform this “vacation energy” into “everyday energy” and bring it all back home. Co-written by Life Coach Gretchen Helmer and frank’s own Elissa Gjertson, frank branded, designed, co-wrote and programmed the site to bring the e>v way of life to the world.
The Results
From great press to decent sales to public speaking gigs to web visits from 6 of the 7 continents, e>v has had an admiral first year on the market. And, as the product itself is about evolution and exploration, the core team of e>v has taken these learnings and decided to push it even more. In a move toward perpetual beta and wisdom of the crowds, e>v wants to remove any barriers to connection and bring their “Inspiring Aliveness Through Travel” to the world. Literally. Or: this year, e>v is all about “Free.” As in: “free e-guide” to any and all visitors. New site launches mid-Summer ’09. Check back soon to download your copy.