Organizational Development + External Marketing
When you’ve been a success in your industry for more than 40 years, you tend to develop a few habits. Some good. Some not as good. So, based on delivering solutions that drive value – and backed by important temperature-measurement products – Burns Engineering partnered with frank to break down barriers and open new opportunities inside and outside of their organization. The campaign included re-branding work, leadership development, a website re-launch, eBlast campaign, BEblog, new industry brochures/product collateral and refreshed trade-show experiences. All to renew its commitment to revitalizing and re-connecting with its clients in the biopharma, petrochemical and food & beverage industries. Every day.
The Results
"We compete in a highly fragmented market with many players and we strive to compete based on our value-added engineering expertise along with quality products and services. As we set out to re-launch our marketing efforts, I was apprehensive. I didn't want to get caught up in the race with the other players in the market to produce a glossier glossy. frank took the time to listen to who we are and what we do, then co-created a marketing program that shared this with the marketplace in a transparent way. It was a breath of fresh air and a weight off my back. We already had something special within our company and all we really wanted to do was share this with others and invite them to come in and participate. frank helped us articulate those messages to our customers and prospects and also shared with us the importance of continuing the organizational development within our company. They helped us understand that OD would be import for us in sharing the campaign internally so that as we experience success, our customers and prospects wouldn't see a disconnect between the media that invited them in and what they found when they got here."
- Jim BurnsPresident
Burns Engineering