Hearth Connection > Audience-Specific Portal
A pilot initiative funded by the MN government, Hearth Connection fights to break the cycle of long-term homelessness. During the ’07 legislative session, frank helped HC with internal culture-building initiatives as well as created a video-centric site and supporting print materials targeted solely at legislators. All to tell the authentic stories of Hearth Connection’s participants. All to raise awareness. All to gain support for the bill. And it worked. [Hearth Connection successfully made it into the omnibus bill for the ’07 budget to continue funding of $13,000,000.] While the external-facing site has since changed branding, you can still view the amazing stories.
The Results
"Most folks would just laugh off the idea that organizations would actually strive toward an ideal like authenticity. But when you talk to the folks at frank, they tap into that. They gently challenge you to be the best organization you can be, and the best people you can be. Sounds crazy in these cynical times, but I'm watching it play out with the organizational development work they are doing with the non-profit I run right now. We've been in this period of major growth, and we needed to get back to the basics of who we wanted to be as an organization, as a culture, as people. At the same time, frank is helping us tell a story of who we are that is richer and deeper than we were doing on our own. They're fun. They're smart. They're creative. They're for real."
CEO
Hearth Connection