Best Buy > Organizational Courage + Creativity
Collaborating on an initiative to reach and serve their Empty Nester consumer base through Web 2.0, frank partnered with Best Buy to explore new business concepts and programs that would authentically serve the Best Buy Boomer customer. From experience-rich store concepts to non-traditional, technical connections, frank employed the conceptual values and tech of 2.0 to help Best Buy learn how to reach out to Boomers transparently, genuinely and boldly
The Results
"frank engaged with us on a deep dive for new concepts to serve our Empty Nester (Boomer) customers. They brought a fresh perspective on the demand for possible solutions to better serve our customers – in the areas of bringing a sense of community and the creation of various experience-based offerings. They are creative, engaging and have partnered well with us.
- Mary MauriceVP New Product Development
Best Buy